David is the Owner and Managing Director of Bitton Café & Bistro, Bitton Consultancy and the Bitton product range. A French born and trained chef, his career has spanned over 25 years in fine dining establishments around the world.
David, together with his wife Sohani, founded Bitton 15 years ago. Since then the business has grown exponentially, to now employing over 30 staff and serving more than 2000 customers a week. The product range, all developed and originally manufactured by David himself, is unique, drawing on influences from his own training, his Moroccan and Turkish heritage and Sohani’s South African Indian background.
Naturally energetic and enthusiastic, David has an innate ability to network and build strong relationships with suppliers and customers. This talent has enabled him to partner in joint ventures with the likes of Qantas, Amex and David Jones to name a few.
David is a creator and a visionary who constantly betters himself in business. In turn, he takes great pride in giving back to small businesses and mentors by drawing on his own experiences and mistakes made. He is passionate about the food industry and is always up to date with the latest movements and trends.
As well as being a Director and closely involved in the rapid growth of Bitton, Sohani has forged a successful career of her own away from the business. Herself a hotel school Graduate from the Intercontinental, Sohani is driven by sales and an extremely creative mind in the field of marketing, Sohani has had extensive experience in both as well as in business development and business management within the Hospitality and Tourism Industries.
Her sales career has seen her positioned as Corporate Sales Manager for some of the leading hotels in Sydney with a particular focus on client relationships and account management. Her track record shows a consistency in exceeding sales expectations and a natural ability to build strong business relationships. Sohani’s most recent has seen her launch and manage the brand, PR and marketing of a new gourmet food product with outstanding results.
In 2012 Sohani was bought back in to work full time as a Director on her own business that she shares with her husband David. She oversees all areas of both Bitton and Bitton Consulting as well as driving and developing new business to ensure the business continues to enjoy growth and success.
Sohani was brought up around a large family, all of whom had a passion for cooking and entertaining. From this comes a natural love for an industry that demands only the best in service and experience.
Director Sales and Marketing
Camilla has worked in almost all facets of the food industry which has placed her in good stead for her current position as Director of Sales and Marketing for the Bitton brand.
Camilla has worked closely with David Bitton over eight years and has taken the product range from a presence in 15 stores around Sydney to over 450 stores nationally, built strong relationships with distributors in all states and manages a small but rapidly growing export business. She has also overseen the strategic relaunch of the brand in 2010, which resulted in a dramatic sales increase and brand recognition. Camilla has been responsible for partnering the Bitton brand with various like-minded businesses and other brands in the form of endorsement, co-marketing and other such alliances.
A self-confessed ‘foodie’ her passion and all round experience including restaurant and small luxury hotel management, food styling, event management and catering brings a unique aspect to the team. Camilla’s strengths and experience also lie in PR and journalism within the food media industry.
Lena has over 15 years’ experience as an accountant and has worked for wholesale and distribution companies turning over a minimum of 2 million dollars to more than 20 million per annum. Lena has played a key role in advising many business owners and investors on setting up new ventures and expanding established businesses with a goal of financial success.